Many companies of various sizes, globally and locally, can be apprehensive towards corporate gifting. There are many reasons for this and some may be specific to each company. However, this attitude to corporate gifting can be attributed, at least partially, to several myths surrounding corporate gifting.
This article will look at these myths and show you why corporate gifting is not such a bad or far-fetched idea after all.
MYTH #1: THE BIGGER THE CORPORATION IS, THE MORE EXPENSIVE THE GIFT SHOULD BE
It is generally believed that large companies are wealthier and their wealth should be reflected in the price and quality of the corporate gift they give. Though expected, wealthy corporations have limitations when it comes to corporate gifting, especially from legal, ethical and practical standpoints. When corporate gifts on the expensive side, they can be viewed by the recipient or others as bribes and raise suspicion, be taken as an offense or are just too much to accept. As a result, expensive gifts are sometimes returned to the sender. Therefore, a corporation has to bear these things in mind and use their discretion when choosing gifts.
MYTH #2: CORPORATE GIFTS HAVE TO BE UNIQUE
Sure, it’s nice to get something that no one has, but you don’t have to be the one to give it to that person. Unique gifts are not only expensive, they can also be hard to acquire and will require a lot of time and effort from the sender to conceptualise and locate. Besides, you can always bulk-buy corporate gifts wholesale in Singapore. This can save you time and money.
MYTH #3: CORPORATE GIFTING AS A WHOLE IS EXPENSIVE
Corporate gifting can rack up a serious bill, but it doesn’t have to. One way to bypass high corporate gifting costs is strict budgeting in order to watch and limit how much you spend. You may also opt to purchase corporate gifts in bulk at a corporate gift supplier in Singapore who has a variety of packages and discounts available for companies who purchase their gifts in bulk. An alternative would be to offer a service instead of a gift, such as offering free lessons or giving discounts or specials.
MYTH #4: CORPORATE GIFTS CANT BE PROMOTIONAL
The purpose of the gift is to show appreciation and not to promote your business, but why can’t it be both? When done strategically and subtly, corporate gifts can be used to advertise your business in a non-offensive manner. It could result in increased exposure for your company, boosting your sales and building the corporation’s reputation.
MYTH #5: CORPORATE GIFTING IS HARD
At first, corporate gifting may seem like a big deal and there is a lot of pressure to get it right, However, there are a number of websites which can educate you on corporate gifting. Also, there are corporate gift wholesalers who can walk you through the process and help you to make the best decisions with regards to corporate gifting.
Now that these myths have been debunked, what is the issue? This, coupled with other strategies, tactics or tips should make you a bona fide expert at corporate gifting. The only thing left to do is to head out, purchase and distribute these gifts.