Corporate gifting is practiced all across Singapore and is a great way to show your clients that you value your relationship with them and it also encourages future business. Corporate gifting also gives your business favor over potential competition.
But this gesture can go horribly wrong and give the wrong impression to clients. Here are some do’s and don’ts that will help you to master the art of corporate gifting:
The Dos of Corporate Gifting
Personalize your gift
This involves much more than signing the card so that the client knows who it is from. Something as simple as hand writing the card gives the impression that you took some time out of your day to prepare it for him or her rather than having your secretary or assistant type it from a list. It is also a great idea to hand-deliver the gift as it fosters a close relationship and builds a bond.
A practical gift is something that could be put to use in the present or in the future. Useless gifts show that little to no thought was put into the gift and this sends a negative message. If the recipient of the gift is able to use this gift over and over again, they will remember that it was given to them by your business and thus you will constantly be in their thoughts and in good faith.
An untidy, poorly packaged or ugly gift has an unprofessional and offensive appearance and is unlikely to be well received. The gift will say a lot about you as a professional and your business as a whole. Therefore, take a reasonable amount time to package the gift. It is also recommended that the gift is prepared before the day it is given so that it does not appear rushed. Additionally, if the gift is of poor quality material, looks ‘cheap’ or looks tacky, it gives the impression that you do not care or lack respect for your clients.
The Don’ts of Corporate Gifting
Spending an exorbitant amount of money on gifts may cause your clients to feel uncomfortable or intimidated as it may seem like you are attempting to bribe them or buy their favor. A reasonably priced gift may be better received than a high priced one because it is ultimately the thought that counts.
Cultural or Religious Gifts
It is advised to avoid giving cultural or religious gifts, especially in Singapore, where the population is culturally and religiously diverse. Some gifts may be inappropriate in some cultures and acceptable in others. Some might be meaningless to others who do not observe certain holidays such as Christmas, Chinese New Year, Deepavali (Dewali), etc. Signing a card “Happy Holidays” instead of “Merry Christmas” may be the difference between a well-received gift and an uncomfortable or awkward encounter. It may also be forbidden to receive gifts during certain periods. Make sure you find out if there are any restrictions before you send out your gifts.
Gifts that bear your company logo or introduce products for sale or promote events may seem insincere and rub your clients the wrong way. You need to be extra cautious should you decide to send these goods as your corporate gifts.
Corporate gift wholesale in Singapore have experience in the area of gifting and can help you find the best and most suitable gifts for your clients. They will be able to share their knowledge on which gifts are usually well received and which gifts may result in confusion or offense for certain industries. Ultimately, the key in deciding the perfect corporate gift would be your understanding of your customer, so it is up to you to make your customers your friends and not foes!