Because of its popularity and immense importance in the market, people around the world practice giving corporate gifts to their clients. However, the trouble is, sometimes this idea fails miserably and instead of pleasing consumers, the receivers end up displeased. How can this happen and how can you avoid an unhappy experience?
Keep on reading to know the precautions you need to take in order to prevent any unpleasant interactions with your customers after bestowing them with personalized gifts.
Be sure that you know the cultural discrepancies
There are many in Singapore and all over the world that highly values their culture and the beliefs that come along with them. Misunderstanding these beliefs may be offensive to them and portray an oblivious image of you. A gift that seems perfect to you may be a taboo to one of another culture. There is a high chance that your clients may cancel any deals they are making with you or end their corporate relationship with you.
Remember quality matters the most
Whatever you are sending to your client, at the end of the day, is going to represent what your company stands for. If your gift is of poor quality, then he or she may have second thoughts about dealing with your corporation. Therefore, never compromise on the quality of the product. Research really well before buying any products. Search the products online, read their reviews and then select what you think is the best to buy. After that, visit various suppliers and buy products that are durable and meets all the other quality standards that you have decided on after consultation with an expert. Check the product yourself to be absolutely sure that it is not faulty in any way before you present them as a gift.
Know the corporate policies of your client
There are a number of firms in Singapore that have strict rules regarding receiving gifts. If you do not follow their policies, then they might not accept any gifts from you. Therefore, you need to have a plan before going shopping for your customers. Plus, buying an expensive corporate gift that is not relevant to your client at all, will only disappoint your customer. Therefore, meet your clients once in a while and try to know all about their likes and dislikes. This will be a crucial tool for helping you select a gift that is within a specified budget and is in accordance with the likes of your clients. You would be able to realize that buying an expensive corporate gift is not always the solution. Your client can find a cheaper gift classier if it is in line with his or her likes and dislikes.
Understand the cultural differences
This is an extremely important precaution to make. Cultural and religious beliefs are a sensitive topic and can make or break your dealings. For example, you should avoid sending gifts in sets of four to a Chinese client as four is read as ‘si’ in Chinese, which also translates to death. Avoid these blunders by understanding the culture of your consumers before giving them anything.