Corporate gifts in Singapore are becoming growingly popular by the day yet there are some people who are still unaware of what they actually are. It has left many dealers in a bit of a problem as they don’t know how to use commercial gifts to their advantage and as a result, their business is falling apart. So what is a corporate gift and how does it impact client-consultant relationship? Read on, as we explain the meaning of a corporate gift and their effects in layman’s terms.
What is a corporate gift?
Business gifts are given to clients to thank them for their efforts that have helped your company achieve some level of success. It is also defined as a token of appreciation to a charity fund that has attained a certain goal that is in line with the company’s aims. Corporate gifts are also presented to employees who have provided quality service to the company which has exceeded all expectations. Apart from employees and clients, shareholders of a company are also given customized gifts to show them that the company deeply values their investment. All in all, commercial gifts are given to clients by companies to show gratitude and improve their relationship.
The impact of business gifts
There is great evidence which shows that giving professional gifts to clients mostly has positive effects on a company-client relationship. When consumers from different parts of the world receive business gifts from companies, they feel valued like an important part of that company. Hence, if you’re giving personalized gifts to your consumers, don’t let geographical distances weaken your link with your customers. In fact, it reaffirms their belief in your company and services. In addition, one of the major impacts that such gifts have is that they help to allow company-client interactions to be as open as possible. If you offer a present with a letter that has some information related to a new business deal your corporation is planning to do with them, the customer is very likely to reply favorably and may even ask you to inform them on any future deals that you are planning to make with them.
Consequentially, openness in a consultant’s interaction results from giving customized gifts which helps companies to acquire more contracts. Moreover, a recent research was done on corporate gifting by Promotional Products Association International (PPAI). Its results showed that companies which regularly offer gifts have double the amount of chances of increasing the number of their customers as compared to firms that don’t have any gift-giving plans. It is also possible to acquire from corporate gifts wholesale in Singapore so you can order and browse for suitable gifts for each client and purchase in bulk if necessary. Furthermore, gift-giving lets your clients know quite a lot about your brand. People have a tendency to relate your company’s brand name with the type of corporate gift that they receive. So let’s say if you were to buy a quality professional gift for your client, this would make your client feel great about your firm’s brand. And as a result, this will also help your corporation to establish its brand name.