Ever wondered why some businesses tend to grow and succeed faster than others even when they are all nestled in the same competitive niche?
Well, they could be using a unique business tactic that no other business is privy to. Perhaps it’s because they’ve got a competitive business edge and often get more lucrative business opportunities. Or maybe it is pure luck – who knows?
Of the many reasons that dictate success in the business world, none seemingly matches the art of leaving a genuine and lasting impression in the eyes of a customer. If you tirelessly strive to make a memorable impact on those whom you are trying to impress, you’ll be automatically hand-picked for the best business opportunities. Simply put, whoever has the best techniques for impressing clients wins it all!
The season of gifting your business’ most loyal customers is finally here, and you know some who stood by you throughout the year and repeatedly bought items from you. Corporate gifts have near-priceless value since everyone recognises their value.
- A Personalised Gift Basket
A basket filled with fantastic treats like chocolate bars and candy, fresh foods, beautiful outfit or gourmet cheeses will undoubtedly leave a priceless memory. However, such an idea can be expensive to start and execute owing to financial and logistical constraints. To make it a success, therefore, a company will have to invest manpower and money.
- Gifting Experiences
Nobody can refuse to be treated with a gift that leaves lifelong memories, and that’s why top-dollar companies frequently sponsor some of their clients with vacations. As for your enterprise, however, a dinner voucher at a posh restaurant or a movie ticket can establish lifelong impressions. You may do anything that’s both extraordinary and precious, even if you invite them to tour your premises and understand how you operate behind the scenes.
- Surprise Customised Gifts to selected clients
If you would like to go all out and surprise your business’ most ardent customers, use customised gifts to make them feel honored and appreciated. If your client plays golf every weekend, send them a full package of golf gear. For a coffee selling client, offer to buy them fresh supplies including those tasty, hard-to-get varieties.
- Sponsor a Community Event
Leaving a lasting business impression isn’t all about treating only a select group of people. As well as donating to a local charity, nursing home or school, you can offer to sponsor a community sporting activity and reward standout personalities. Giving back to the community will surely put you in the good books of clients or potential partners.
- Promotional Gifts and Branded Giveaways
There are a thousand different items that we can’t go a day without. From the traditionally famous wall and desk posters and calendars, business cards and flyers to the contemporary and conventional USB chargers and adhesive signs, all are everyday conveniences. Mouse pads, phone cases, branded stationery and other products used on a constant basis can be great gifts. These branded gifts also serve to enhance your brand awareness.
To leave a lasting impression, you will have to keep it real, be comfortable with the huff and pressure generated and be bright, brief and succinct with your gifts. More importantly, don’t give out too much or spend too much time on it. Remember, you won’t have to and can’t bribe or coerce someone to like your company – it is something that happens naturally.