Customized or casual corporate gifts?

Customized Corporate Gifts Singapore

Many companies appreciate the marketing value and relationship management value of customized corporate gifts. However, many find it difficult to choose between casual and customized gifts. Each kind is appropriate for different receivers and situations. It also depends on the company’s budget and preference.

Casual corporate gifts

Companies mostly give casual corporate gifts as promotional gifts. They can be given to existing customers to reward loyalty, as part of product purchase, to potential clients or as part of a corporate social responsibility.

They may include a company’s identity element such as a company logo or brand colour. Often, they are produced in large numbers and are ideal when a business is looking to reach a wider audience. They are low-value products such as pens, packaging materials, calendars, and key holders and in some cases wearables such as wristbands, T-shirts and caps.

Customized products

Customized corporate gifts are higher value gifts. They are more expensive to create and are therefore are best suited for giving to fewer people such as a company’s management, employees, investors and a company’s guests among others.

Customized corporate gifts range from customized pens, clocks, briefcases, luxury chocolate, engraved cigars and award medals among others. They can be given to high-value clients as a sign of appreciation for their support to the business and to promote loyalty. Customized gifts are seen as more thoughtful and unique.

You can choose to personalize a gift to make it even more outstanding and valuable. One of the top advantages of customized gifts is that it gives you an opportunity to go all the way to create a gift that perfectly suits a receiver’s interests and personality. It is a great way of presenting unique gifts.

Factors to consider when choosing between casual and customized gifts

The kind of gift that a business gives to a given stakeholder will depend on the quality of the relationship between the company and the receiver. The higher the quality of the relationship, the greater the value of the gift should be.

Whether a business gives a casual gift or a customized gift, it goes a long way in promoting the image and perception of the company among its stakeholders. Companies can come up with an elaborate gifting plan every year, or they can give gifts randomly. You could also give gifts on special occasions including New Year and other public holidays.

A simple guide to help you decide which kind of gift is appropriate in a given circumstance is to consider your budget, the intended purpose of the gift, effectiveness of the gift in achieving its objective, the quality of relationship between the company and the receiver and whether the gift is generally acceptable to the intended audience.

Whether your business is a Fortune 500 company or a small business, you stand to benefit significantly from gift giving. By working with a reputable corporate gifts supplier, you will be able to determine which kind of gift is suitable for your intended purpose and budget.

Whether a business gives a casual gift or a customized gift, it goes a long way in promoting the image and perception of the company among its stakeholders. Companies can come up with an elaborate gifting plan every year or they can give gifts randomly. You could also give gifts on special occasions including New Year and other public holidays.

A simple guide to help you decide which kind of gift is appropriate in a given circumstance is to consider your budget and the intended purpose of the gift. Other things to consider may include the effectiveness of the gift in achieving its purpose and the quality of relationship between the company and the receiver.

Whether your company is a Fortune 500 company or a small business, you stand to benefit significantly from gift giving. By working with a reputable corporate gifts supplier you will be able to determine which kind of gift is suitable for your intended purpose and budget.